During the Moodlemoot in Edinburgh, I delivered a workshop on Gamification with Moodle.
One of the tools I used was the Gamification Canvas which was modified for delivering Gamification through Moodle using the Moodle feature set. This goes through breaking down your gamification project into
You can download it here: Moodle Gamification Design Canvas (1722 downloads)
This is released as CC BY SA (Creative Commons Attribution Share Alike 3.0 Un-ported License) as the original business canvas is and the original gameonlab general gamification canvas. If you want to create a version of this please do, but be sure to abide by the CC BY SA requirement to correctly and fully reference the three organisations/authors mentioned on this canvas and to release you version as CC BY SA too.